As a Graphic Designer a lot of my work ends up being logos for clients, who want to start their own small business. “How to Design a Logo: The Ultimate Guide” is an article written by Antonia Gesch. She talks about the impact of a logo and how it’s goal is to define your business’s identity. She also goes in depth about how to find inspiration and different design styles. The article covers everything from color theory to typography. She even gives some tips about what not to do. Overall this is a very well rounded article, and I would recommend giving it a read if you’re ever needing to design a logo.